In this post, I’ll be giving quick burst of ideas to owners of indie record labels who are looking to start a blog along with their website or seeking inspiration for upcoming blog posts.
If you’re from a different industry, don’t shoot off just yet; stick around. Maybe you might get something out of this exercise too.
1 -TRIAL OUT NEW MERCHANDISES
Sounds like a plan? Great! If you’re toying with this option, try to make your blog interactive as possible – you may have several designs for a T-shirt but having a hard time choosing THE ONE. Don’t muddle through on your own – get your targeted audience involved! Set up a poll, showcasing five or six of your best designs. You can also use this method to give your loyal cheerleaders the opportunity to design their own logo on a T-shirt – and maybe their design could be part of your merchandise (with your permission of course) – just a thought!
2 – LET YOUR LOYAL AND POTENTIAL FANS KNOW ABOUT NEW RECRUITS
If you’ve signed multiple artists, blog posts are perfect for introducing the new recruits. With the power of social media, it will build a connection with existing fans and also draw in new ones by promoting the posts in specialise groups on Facebook and LinkedIn.
3 – GO AHEAD AND TELL EVERYONE!
Is it tacky to overtly promote artists’ achievements? Of course not! Whenever your artist is featured on a reputable music magazine – for example Complex or Time magazine – why not shout about it! It goes without saying that fans love seeing their favourite artists dominating the double spreads – again, it keeps that special connection alive.
4 – CREATE PLAYLISTS BASED ON SPECIAL EVENTS
If you’re running low on blog ideas, playlists are a great way to fill the gap….and the perfect way for your dedicated followers to further invest in your artists.
So where to start with these playlists? Well you can build up lists of songs on the happier times – birthdays, weddings, the festive season, etc. You may want to tap into playlists covering common issues, such as depression or maybe surviving an illness, such as cancer.
To take this idea to another level, it’s worth investing in a national day/week calendar and discover less known occasions.
I REALLY hope that somewhere in the above information, has sparked a flood of fresh material for blog posts…and if that’s the case, I would love to know – so please comment below and… if you don’t mind, share this post!